Finally, a proper documentary about one of the last living legends of title design, Mr. Pablo Ferro. Ferro was part of the generation of title designers who emerged in the 1950s and 1960s (including Maurice Binder, Robert Brownjohn, Saul Bass, and others) who incorporated the visual language of graphic design and popular culture into film. With their individual and innovative approaches, these designers set the standard for contemporary title design.
A first teaser of Pablo – The Movie appeared on the web more than five years ago, promising an original blend of live action, motion graphics and animation. Pablo finally premiered earlier this year at the International Film Festival Rotterdam. We took the opportunity to talk to director Richard Goldgewicht about his film (now touring festivals worldwide) and about his subject, Pablo Ferro.